Shop Small
Program: Shop Small
Communitively's Shop Small Dover initiatives are designed to celebrate and support the independent businesses that help make Dover a vibrant and unique community. Throughout the year, we organize a variety of events and promotions that encourage residents and visitors to explore downtown, discover local shops and restaurants, and experience the personal connections that come with shopping local. These initiatives not only help drive foot traffic and economic activity but also create memorable experiences that bring people together and strengthen community pride.
Our annual Shop Small Dover calendar includes a variety of events and promotions, including:
Spring Fling - Downtown Dover's annual celebration of spring featuring family-friendly activities, giveaways, outdoor attractions, and special promotions from participating businesses.
Bouquet Walk - A community favorite that encourages visitors to explore downtown while collecting flower stems from participating businesses to create a unique bouquet.
First Fridays - Monthly evening shopping events held during the fall and holiday season where participating businesses stay open later and welcome visitors with special offerings and experiences.
Holiday Stroll - Dover's annual holiday shopping tradition featuring festive activities, treats, music, special promotions, and opportunities to support local businesses during the holiday season.
Plaid Friday - A local-first alternative to Black Friday that celebrates independent businesses and encourages shoppers to support local merchants.
Small Business Saturday - A nationally recognized event that shines a spotlight on small businesses and the important role they play in our community.
Artists Sunday - A celebration of local artists and makers that connects the community with creative talent through demonstrations, exhibits, and locally crafted goods.
Cyber Monday Local - An initiative that encourages shoppers to support local businesses online through e-commerce platforms, social media storefronts, and digital gift card purchases.
One of our most impactful annual efforts is Shop Small Weekend, a four-day celebration encompassing Plaid Friday, Small Business Saturday, Artists Sunday, and Cyber Monday Local. Together, these events highlight the many ways consumers can support independent businesses, local artists, and entrepreneurs both in person and online. By encouraging residents to think local first, Shop Small Weekend helps keep dollars circulating within the community while strengthening the businesses that contribute to Dover's character and economic vitality.
At its heart, Shop Small Dover is about more than shopping. It's about creating opportunities for connection, supporting local dreams, and fostering a downtown environment where businesses, residents, and visitors can thrive together. Through these ongoing initiatives, Communitively continues to promote a stronger local economy and a more vibrant community for everyone.